Speed goes unnoticed when it’s there — it’s only noticed when it’s missing. And by then it’s too late: the visitor is gone.
Studies confirm it again and again: even a second of delay measurably drops conversions. On mobile, where the network is slower, the gap is even wider.
The most beautiful design is worth nothing if it doesn’t load in time.
So we treat speed as part of the design, not something to “fix later”. Optimised images, clean code and good architecture — that’s the foundation everything else stands on.